Privacy Policy

Introduction

This privacy policy has been crafted to enlighten users of the momeria.com website (the “Site”), which offers logistic tools and support services for tasks associated with health information management and end-of-life planning (the “Service”), about how Momeria, Inc (“Momeria,” “we,” or “us”) gathers and uses personal information collected by Momeria through the Service. Momeria will take reasonable measures to safeguard user privacy in line with the guidelines outlined in this policy and with applicable U.S. laws. In this policy, “user” or “you” refers to anyone accessing the Momeria Site, utilizing the Service, or providing any personal information to Momeria in connection with the Service. By utilizing the Service, you are expressing your consent to this Privacy Policy. IF YOU DISAGREE WITH THIS PRIVACY POLICY, PLEASE REFRAIN FROM USING THE SERVICE.

What Information Do We Collect?

Personal Information: If you create a Momeria profile, we may request specific personal information (the “Personal Information”) for the profile, including details like your name, email address, and geographic location. When you sign up to use tools provided through the Service, which may include information sharing, account closures, obituary creation and placement, we will seek your name, address, date of birth, phone number, email address, location, and pertinent account details. If you register to use tools associated with managing your health information, like creating, sharing, or accessing advance directives, we may require information about your healthcare and medical history, which you provide directly to us (“Health Information”). When you contact Momeria through the Site, including via our digital concierge service enabling direct chat with a Momeria representative or other interactive tools on the Site, we will request your first and last name and email address. If you opt to receive communications from us via SMS, we will need your phone number. If you share additional personal information with us, we may store that Personal Information.

Web Tracking Information: We, along with third-party service providers we engage to offer services to us (“Contractors”), may utilize web tracking technologies such as cookies, web beacons, pixel tags, and clear GIFs to operate the Service efficiently and gather data pertaining to Service usage. This collected data (“Web Tracking Information”) may encompass the websites you visited before and after visiting the Momeria Site, your browser type, your Internet Protocol (IP) address, the Service pages you visit, the links you click on, and whether you opened email communications we send to you. In order to collect Web Tracking Information and enhance your Service experience, we may store cookies on your computer. We may also employ web tracking technologies in web pages on the Service or in email communications to gather information about user interactions with the Service or such email communications, and our Contractors may do the same. We do not link Web Tracking Information to individual user Personal Information. Some Web Tracking Information may include data, such as IP address data, that is unique to you. You may be able to adjust your browser settings to modify which web tracking technologies are allowed when you use the Service, but this may affect the Service’s performance.

Mobile Users: If you access the Service from a mobile device, we may collect unique identification numbers associated with your device, your geographic location data, including GPS coordinates, or similar information regarding your mobile device’s location.

How Do We Use the Information We Collect?

Personal Information: We will use and store Personal Information for the purpose of delivering the Service (including establishing and maintaining your Momeria profile), as well as for analyzing and enhancing the operation of the Service. We may also utilize Personal Information for the Service’s internal operational and administrative needs. Personal Information is used for processing transactions related to the Services. We may input Personal Information into our contact management database and use this database to send you marketing materials and to contact you concerning your interest in Momeria products and services.

Health Information: We use Health Information to operate and administer the Service.

If you purchase premium products or services on or through the Service, we may use any Personal Information you provide to fulfill your purchase and for one-time and recurring billing purposes in line with the terms applicable to such orders. In the event that we (or our payment processor) encounter difficulties processing an order, such information may be utilized to contact you. Payment card information is sent in encrypted format and is solely used for transmitting it to our payment card processor for collecting payment for ordered products or services. Momeria does not make this information accessible to anyone other than our payment card processor and does not transmit it over a non-encrypted connection. After entry and submission, Momeria never views the full payment card number, except by the payment card processor for authorizing, clearing, and reversing charges to your payment card.

Aggregate Information: We will also generate statistical, aggregated data relating to our users and the Service for analytical purposes. Aggregated data is derived from Personal Information, but in its aggregated form, it does not relate to or identify any individual. This data is employed to comprehend our user base, and to develop, enhance, and market our services.

Web Tracking Information: We use Web Tracking Information to administer the Service and gauge the Service’s performance, store your user preferences, and compile statistical information on Service usage. This allows us to identify the most favored features among visitors to aid us in enhancing the Service, personalizing your user experience, and measuring overall effectiveness.

Legal Exception: Nevertheless, Momeria may utilize Personal Information to the extent mandated by law or legal process, or if Momeria reasonably believes that such use is necessary to investigate fraud or any threat to an individual’s safety, to protect Momeria’s legal rights, or to safeguard the rights of third parties.

What Information Do We Disclose to Third Parties?

Momeria’s Disclosure of Personal Information: Momeria will not divulge Personal Information to any third party, except as described in this section.

We may disclose Personal Information to our Contractors who are bound by written confidentiality agreements. These Contractors assist us in performing statistical analysis, sending email or postal mail, conducting marketing and promotional activities, operating the Service, and providing customer support. Our Contractors are prohibited from using your personal information for any purpose other than providing these services to Momeria.

Health Information: We share Health Information only with (1) the user to whom the information pertains, (2) another individual with the explicit written consent of a user, or (3) as required by law.

Web Tracking Information: We disclose Web Tracking Information to Contractors to analyze the Service’s performance and user behavior, as well as to operate and improve the Service. Certain Web Tracking information, such as the popularity ranking of specific pages of the Service, may be published on the Service and thus disclosed to all Service users.

Aggregate Information: We may share aggregated data that does not contain Personal Information with third parties, such as potential customers, business partners, advertisers, and funding sources, to describe our business and operations.

Permitted Third Parties: You may also authorize specific third-party entities to access some or all of your Personal Information to provide you with services marketed through the Service’s Marketplace functionality. Momeria will not disclose your Personal Information to any such third-party entity without your explicit consent to share your Personal Information with that specific third-party entity, and you may revoke that access at any time by contacting us at privacy@momeria.com. Once your Personal Information has been shared with a permitted third party, your Personal Information is subject to the privacy and security policies of that entity, and Momeria cannot guarantee nor is it responsible for the use or protection of your Personal Information by that third party.

Successors and Law Enforcement: Notwithstanding the above, Momeria reserves the right to disclose any information collected in connection with the Service without further notice to you: (a) to any successor to Momeria’s business as a result of a merger, acquisition, or similar transaction; and (b) to any law enforcement or regulatory authority to the extent required by law or if, in Momeria’s reasonable discretion, disclosure is necessary to investigate fraud or any threat to an individual’s safety, protect Momeria’s legal rights, or safeguard the rights of third parties.

Consent: Momeria may disclose your Personal Information with your consent.

How Can You Opt Out of Use and Disclosure of Your Information?

If you wish to be removed from our mailing list, please contact us at privacy@momeria.com. In the event of any such removal, Momeria may retain copies of information for its archives. If you wish to opt out of promotional emails or SMS messages, you may do so by following the “unsubscribe” instructions in the email or text message, editing your profile settings, or sending a request to privacy@momeria.com. All users receive administrative emails, and you cannot opt out of them while you remain an active user of the Service.

Access and Updating of Information

You can update your Personal Information using the profile editing tools on the Service. Momeria will respond to any reasonable request by a user to review or amend their Personal Information held in our mailing list or database. Momeria reserves the right to verify your identity to provide such access. Please contact us by sending an email to privacy@momeria.com.

Security: We employ reasonable security measures to protect the security and integrity of your Personal Information in line with this policy and applicable law. Momeria secures personally identifiable information on computer servers in a controlled, secure environment, protected from unauthorized access, use, or disclosure. When personal information is transmitted through the Service, it is protected through the use of encryption, such as the Secure Socket Layer (SSL) protocol. Regarding Personal Information and Health Information subject to federal and state laws on health information privacy, Momeria employs physical, technical, and administrative safeguards required by such federal and state laws.

However, no Internet transmission is entirely secure, and we cannot guarantee that security breaches will not occur. We are not responsible for the actions of hackers and other unauthorized third parties who breach our firewalls, secure server software, and other reasonable security procedures. BY USING OUR SERVICE, YOU ACKNOWLEDGE THAT YOU UNDERSTAND AND AGREE TO ASSUME THIS RISK.

Links: The Service may include links to other websites. Momeria is not responsible for the privacy practices or content of those websites. Users should be aware of this when they leave our Site and review the privacy statements of each visited website that collects information. This Privacy Policy solely applies to personal information collected by Momeria.

Amendments: Momeria may modify or amend this policy from time to time. If we make any material changes, as determined by Momeria, in how Personal Information is collected, used, or transferred, we will notify you of these changes by modifying this Privacy Policy, which will be available for your review on the Service.

Service Visitors from outside the United States: Momeria and its servers are situated in the United States and are subject to the applicable state and federal laws of the United States. If you choose to access the Service, you consent to the use and disclosure of information in accordance with this privacy policy and subject to such laws.

Terms of Service: This policy is an integral part of, and subject to, the provisions of Momeria’s terms of service, available at momeria.com/termsofservice.

California Online Privacy Protection Act Notice

On September 27, 2013, California enacted A.B. 370, amending the California Online Privacy Protection Act to require website operators like us to disclose how we respond to “Do Not Track Signals”; and whether third parties collect personally identifiable information about users when they visit us.

(1) We honor do not track signals and therefore do not track, use cookies, or employ advertising when a “do not track” mechanism is in place.

(2) We authorize the collection of personally identifiable information from our users for third-party use through advertising technologies.

California Civil Code Section 1798.83 also permits our users who are California residents to request certain information regarding our disclosure of Personal Information to third parties for their direct marketing purposes. To make such a request, please send an email to privacy@momeria.com. Please note that we are only required to respond to one request per user each year.

Children: Momeria does not knowingly collect or maintain personally identifiable information from individuals under 13 years of age, and no part of the Service is aimed at individuals under 18. If you are under 18 years of age, please refrain from using the Service. If Momeria learns that personal information of individuals under 13 years of age has been collected without verifiable parental consent, appropriate steps will be taken to delete this information. To make such a request, please contact us at privacy@momeria.com.

Contact Information

Momeria welcomes your comments regarding this Privacy Policy. If you believe that Momeria has not adhered to this Privacy Policy, please contact us at privacy@momeria.com. We will make commercially reasonable efforts to promptly investigate and address the issue.

Momeria, Inc

privacy@momeria.com

Effective Date of this policy: June 10, 2023